Sway Jack: Character Development

 
 

Create an engaging and visually striking kiosk that leverages the charm and appeal of illustrated candy characters to draw visitors while clearly showcasing the candies through thoughtful layout and interaction points. Illustrated Characters: Use vibrant, playful illustrations of the brand’s candy mascots positioned prominently throughout the kiosk—on the backdrop, counters, and stanchion wraps—to create instant brand recognition and appeal to all ages. The overall design balances fun, character-driven visuals with practical functionality to maximize visitor attraction and product visibility at the event.

 
 

Using the client’s vision and storyboard, the candy characters are designed to reflect distinct personalities and subtle interactions as they wait in line at the movie theatre just before the show starts. Each candy character embodies unique features inspired by the storyboard — from vibrant colors and shapes to playful expressions.