Character Development & Visual Direction

Developed playful candy characters and the visual concept for a Sway Jack event showcasing its stanchion products. Created vibrant, personality-driven illustrations that brought the candy brand to life and became the centerpiece of the kiosk experience. Characters were integrated across the backdrop, counters, and stanchion wraps to create a cohesive, eye-catching environment that attracted visitors and showcased the product in a fun, memorable way.

Using the client’s vision and storyboard, the candy characters are designed to reflect distinct personalities and subtle interactions as they wait in line at the movie theatre just before the show starts. Each candy character embodies unique features inspired by the storyboard — from vibrant colors and shapes to playful expressions.